The profile of the common tourist visitor of the region involves several elements, which put him/her clearly in the frame of environmentally friendly or the eco-tourist.
The tourist has:
- Clear individuality with wide spread knowledge in different subjects, explorer and adventurer.
- Experienced tourist, and usually has been travelled in different countries and continents.
- Seeks for a travel with special subject.
- Seeks for better contact with the nature and the local habits and culture.
- Wants a timely related cut from the daily life.
- Usually is active in different elements of the tourist program or package.
- Physically active person.
- Severe and strict to the additional tourist services provided.
- Personal income usually is above the average.
- The age of the profile of the tourist commonly visiting the region of West Stara planina is between 20 and 50 years.
- Well informed frequent used of Internet, examining different tourist services.
- Seeks for holydays with different duration and location.
- Uses mainly personal transport and usually travels with the family.