SWOT analysis for Pargauja region
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Strengths
Unique cultural heritage
Beneficial geographic location, diverse nature landscape
Convenient public transport links with Riga, public internet access
Developed confectionery tradition
Wide range of local accommodations in camping sites
Local Food & Handicraft Providers
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Weaknesses
Ineffective local organization for tourism information
Ineffective tourism information
Lack of tourism strategy
Lack of tourism infrastructures (signs, toilets)
Lack of financial support from municipality
- Threats
Reduction of number of tourism entrepreneurs due to economical situation
Declining of technical quality of cultural objects due to lack of finances
Luck of leader, who could take responsibility about tourism management in region
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Opportunities
Development of new tourism services (green tourism, gastronomic tourism)
Farmers' involvement in tourism services
Cooperation of local tourism entrepreneurs
Cooperation with other tourism information centres